From Russia with Bravado: The Entry of Mere into Germany’s Hyper-Competitive Food Market
Lukesch, Maximilian
and Schmid, Yvonne
(2021)
From Russia with Bravado: The Entry of Mere into Germany’s Hyper-Competitive Food Market.
[Case]
Date of publication of this fulltext: 18 Nov 2021 13:41
Teaching resource
Involved Institutions
Details
| Item type | Teaching resource (Case) |
| Date | November 2021 |
| Institutions | Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Controlling und Logistik (Prof. Dr. Andreas Otto) Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling) |
| Keywords | International Management, Strategic Management, Retail Management |
| Dewey Decimal Classification | 300 Social sciences > 330 Economics |
| Status | Published |
| Refereed | Yes, this version has been refereed |
| Created at the University of Regensburg | Yes |
| Item ID | 51018 |
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