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The Implicit Achievement Motive in the Writing Style

Gruber, Nicole


Linguistic theories and research indicate that unconscious processes should influence the content, but moreover also the way how things are expressed. As the first is well researched and the second is almost neglected, I want to assess how the writing style of a person is related to the implicit achievement motive and its two components hope of success (HS) and fear of failure (FF). Therefore, ...


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