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- DOI zum Zitieren dieses Dokuments:
- 10.5283/epub.54351
Zusammenfassung
Online consumer ratings provide important feedback for businesses and yield essential purchase information for consumers. Extant literature has recognized the importance of sequential and temporal dynamics of consumer ratings, but has shed light upon short-term dynamics (e.g., an initial decreasing rating trend) and lacks analyses of long-term dynamics. Existing findings thus cannot explain these ...
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