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In the dark cube: Movie theater context enhances the valuation and aesthetic experience of watching films.

Fröber, Kerstin ; Thomaschke, Roland


There is a worldwide increase in feature film releases each year. While a theatrical release is still the primary release form, more and more films are watched via online streaming in home cinemas. Watching films at home is unquestionably high in convenience, but an understudied question is, how this shift in context-from the movie theater to the home cinema-affects the cinematic experience while ...


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