Zusammenfassung
This article analyzes the images of Central and Eastern Europe (CEE) circulating in the business community at the turn of the twenty-first century. It suggests that a mere stocktaking of Western perceptions of the East is not enough, arguing that CEE images in post-Cold War managerial discourses should be analyzed in respect to both their cultural embeddedness and their epistemological function. ...
Zusammenfassung
This article analyzes the images of Central and Eastern Europe (CEE) circulating in the business community at the turn of the twenty-first century. It suggests that a mere stocktaking of Western perceptions of the East is not enough, arguing that CEE images in post-Cold War managerial discourses should be analyzed in respect to both their cultural embeddedness and their epistemological function. The article's methodological approach combines poststructuralist discourse analysis with imagological theories to reconstruct the images of CEE. As such, the article aims at an analysis of managerial meta-discourses and the premises and assumptions that generated them.
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