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BMW's 3 series: Managing platform design and development costs.

Boulton, William R. ; Dowling, Michael


Abstract

BMW?s philosophy is to build driving machines that respond faithfully and enjoyably to their driver?s commands while also providing the safety, practicality, style, quality, reliability, and durability that help make long-term ownership a rewarding experience. It was BMW?s policy to develop new platforms for its series of cars every 7 to 8 years. New platforms were not simply modifications, but ...

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