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BMW's 3 series: Managing platform design and development costs.

Boulton, William R. and Dowling, Michael (2000) BMW's 3 series: Managing platform design and development costs. Journal of STEM Education: Innovations and Research 1 (3).

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Abstract

BMW?s philosophy is to build driving machines that respond faithfully and enjoyably to their driver?s commands while also providing the safety, practicality, style, quality, reliability, and durability that help make long-term ownership a rewarding experience. It was BMW?s policy to develop new platforms for its series of cars every 7 to 8 years. New platforms were not simply modifications, but ...

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Item type:Article
Date:September 2000
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Status:Published
Refereed:No, this document will not be refereed
Created at the University of Regensburg:Yes
Item ID:7115
Owner only: item control page
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