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BMW's 3 series: Managing platform design and development costs.

Boulton, William R. and Dowling, Michael (2000) BMW's 3 series: Managing platform design and development costs. Journal of STEM Education: Innovations and Research 1 (3).

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BMW?s philosophy is to build driving machines that respond faithfully and enjoyably to their driver?s commands while also providing the safety, practicality, style, quality, reliability, and durability that help make long-term ownership a rewarding experience. It was BMW?s policy to develop new platforms for its series of cars every 7 to 8 years. New platforms were not simply modifications, but ...


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Item type:Article
Date:September 2000
Institutions:Business, Economics and Information Systems > Institut für Betriebswirtschaftslehre > Lehrstuhl für Innovations- und Technologiemanagement (Prof. Dr. Michael Dowling)
Dewey Decimal Classification:300 Social sciences > 330 Economics
Refereed:No, this document will not be refereed
Created at the University of Regensburg:Yes
Item ID:7115
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