Go to content
UR Home

BMW's 3 series: Managing platform design and development costs.

Boulton, William R. ; Dowling, Michael


BMW?s philosophy is to build driving machines that respond faithfully and enjoyably to their driver?s commands while also providing the safety, practicality, style, quality, reliability, and durability that help make long-term ownership a rewarding experience. It was BMW?s policy to develop new platforms for its series of cars every 7 to 8 years. New platforms were not simply modifications, but ...


Owner only: item control page
  1. Homepage UR

University Library

Publication Server


Publishing: oa@ur.de
0941 943 -4239 or -69394

Dissertations: dissertationen@ur.de
0941 943 -3904

Research data: datahub@ur.de
0941 943 -5707

Contact persons