Zusammenfassung
In March 2024, Tim Srock faced a pivotal moment as he stepped into his new role as chief executive officer of Lobster GmbH (Lobster), a Germany-based software company specializing in no-code data integration and process automation solutions. With a mandate to triple the company’s revenue, Srock was tasked with formulating a strategic growth plan that focused on implementation within the first 100 ...
Zusammenfassung
In March 2024, Tim Srock faced a pivotal moment as he stepped into his new role as chief executive officer of Lobster GmbH (Lobster), a Germany-based software company specializing in no-code data integration and process automation solutions. With a mandate to triple the company’s revenue, Srock was tasked with formulating a strategic growth plan that focused on implementation within the first 100 days. Lobster, renowned for its user-friendly platforms that catered to the logistics, e-commerce, and manufacturing sectors, had experienced stable growth, but was now confronted with intensified competition in the rapidly evolving technology landscape.
Lobster, from its beginnings in the early 2000s as a niche e-fulfillment provider, had diversified its portfolio to include data integration, process automation, and product information management solutions. Outfitted with a recent investment from Northern European Private Equity Fund and operating under a complex organizational structure with multiple legal entities, Lobster had to decide on its strategic priorities. This revolved around balancing the urgent need to scale with the organizational realities of a mid-sized company transitioning from a founder-led culture to a more formalized, investor-focused management style.
Weitere Literatur (mittels CORE)