Publikationen von Kaiser, Marcus

Heidemann, Julia, Kaiser, Marcus, Klier, Mathias und Probst, Florian (2012) Customer lifetime value-based sales force control in the financial services industry - an incentive-compatible remuneration model. Journal of Management Control 1/23, S. 27-51. Volltext nicht vorhanden.

Heinrich, Bernd, Kaiser, Marcus und Klier, Mathias (2009) A Procedure to Develop Metrics for Currency and its Application in CRM. ACM journal of data and information quality : JDIQ 1 (1).

Heinrich, Bernd, Kaiser, Marcus und Klier, Mathias (2008) Does the EU Insurance Mediation Directive Help to Improve Data Quality? - A Metric-based Analysis. In: 16th European Conference on Information Systems (ECIS), 2008, National University of Galway, Ireland.

Heinrich, Bernd, Kaiser, Marcus und Klier, Mathias (2007) DQ Metrics: A Novel Approach to Quantify Timeliness and its Application in CRM. In: 12th International Conference on Information Quality (ICIQ), 2007, University of Cambridge.

Heinrich, Bernd, Kaiser, Marcus und Klier, Mathias (2007) How to measure Data Quality? A Metric-based Approach. In: 28th International Conference of Information Systems (ICIS), 2007, Queen's University Montreal, Kanada.

Heinrich, Bernd, Kaiser, Marcus und Klier, Mathias (2007) Metrics for Measuring Data Quality - Foundations for an Economic Oriented Management of Data Quality. In: 2nd International Conference on Software and Data Technologies (ICSOFT), 2007, INSTICC/Polytechnic Institut of Setúbal Barcelona, Spanien.