CRM Actions and Processes - Goal-oriented Design based on Relationship Values

Heinrich, Bernd and Zellner, Gregor and Leist, Susanne (2009) CRM Actions and Processes - Goal-oriented Design based on Relationship Values. In: 9. Internationale Tagung Wirtschaftsinformatik, 2009, Wien, Österreich.

Preview

PDF - Requires a PDF viewer such as GSview, Xpdf or Adobe Acrobat Reader
161Kb

Item Type:	Conference or Workshop Item (Paper)
Institutions:	Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik III - Business Engineering (Prof. Dr. Susanne Leist) Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:	CRM, Relationship Values
Subjects:	300 Social sciences > 330 Economics
Status:	Published
Refereed:	Yes, this version has been refereed
Created at the University of Regensburg:	Yes
Owner:	Pub Heinrich
Deposited On:	18 May 2009 15:37
Last Modified:	22 May 2012 15:42
Item ID:	6986