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CRM Actions and Processes - Goal-oriented Design based on Relationship Values

Heinrich, Bernd and Zellner, Gregor and Leist, Susanne (2009) CRM Actions and Processes - Goal-oriented Design based on Relationship Values. In: 9. Internationale Tagung Wirtschaftsinformatik, 2009, Wien, Österreich.

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Item Type:Conference or Workshop Item (Paper)
Date:2009
Institutions:Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik III - Business Engineering (Prof. Dr. Susanne Leist)
Business, Economics and Information Systems > Institut für Wirtschaftsinformatik > Lehrstuhl für Wirtschaftsinformatik II (Prof. Dr. Bernd Heinrich)
Keywords:CRM, Relationship Values
Subjects:300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Owner: Pub Heinrich
Deposited On:18 May 2009 13:37
Last Modified:13 Mar 2014 18:53
Item ID:6986
Owner Only: item control page
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