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Differential binding of colors to objects in memory: red and yellow stick better than blue and green

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Kuhbandner, Christof ; Spitzer, Bernhard ; Lichtenfeld, Stephanie ; Perkun, Reinhard
Date of publication of this fulltext: 04 Mar 2015 16:28


Both evolutionary considerations and recent research suggest that the color red serves as a signal indicating an object’s importance. However, until now, there is no evidence that this signaling function of red is also reflected in human memory. To examine the effect of red on memory, we conducted four experiments in which we presented objects colored in four different colors (red, green, blue, ...


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