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Ladders to m-commerce resistance: A qualitative means-end approach

Heinze, Jörg, Thomann, Matthias and Fischer, Peter (2017) Ladders to m-commerce resistance: A qualitative means-end approach. Computers in Human Behavior 73, pp. 362-374.

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Other URL: http://doi.org/10.1016/j.chb.2017.03.059


Abstract

Although mobile commerce is predicted to be the next megatrend with steadily increasing buyer rates, some industries are struggling to adopt this trend and face strong consumer resistance. This particularly concerns complex, service based products such as insurance. The long sales tradition in this area, with a network of agents, brokers and bank advisors, has caused a perceived divergence ...

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Item type:Article
Date:2017
Institutions:Psychology and Pedagogy > Institut für Psychologie
Psychology and Pedagogy > Institut für Psychologie > Lehrstuhl für Psychologie V (Sozial-, Arbeits- und Organisationspsychologie) - Prof. Dr. Peter Fischer
Identification Number:
ValueType
10.1016/j.chb.2017.03.059DOI
Keywords:MOBILE PAYMENT SERVICES; PERCEIVED RISK; CONTINUANCE INTENTION; DECISION-MAKING; SWITCHING COSTS; STATUS-QUO; WEB SITES; ADOPTION; INFORMATION; USERS; Mobile commerce; Means-end approach; Complex products; Laddering interview
Dewey Decimal Classification:100 Philosophy & psychology > 150 Psychology
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:39340
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