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The effect of persuasive messages on hospital visitors’ hand hygiene behavior.

Gaube, Susanne ; Fischer, Peter ; Windl, Verena ; Lermer, Eva


Objective: Hospital visitors pose a risk for transmitting pathogens that can cause health care-associated infections. The present study aimed to test an evidence-based intervention to improve visitors' hand hygiene behavior through persuasive messages. Method: For the 14-week-long field experiment, 7 signs were designed according to the principles of persuasion proposed by Cialdini: reciprocity, ...


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