Einträge von Baethge, Catherine auf dem Publikationsserver

Baethge, Catherine, Klier, Julia und Klier, Mathias (2016) Social commerce—state-of-the-art and future research directions. Electronic Markets 26 (3), S. 269-290. Volltext nicht vorhanden.

Baethge, Catherine, Klier, Julia, Klier, Mathias und Lindner, Georg (2017) Customers’ Influence Makes or Breaks Your Brand’s Success Story – Quantifying Positive and Negative Social Influence in Online Customer Networks. In: International Conference on Information Systems (ICIS), December 10-13, 2017, Seoul, South Korea.