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Publications by Graf, Yvonne

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Number of items: 4.


Fink, H. and Graf, Yvonne (2019) Forecasting the Effects of In-Store Marketing on Conversion Rates for Online Shops. Forecasting 1, pp. 70-89.


Helm, Roland and Graf, Yvonne (2018) Do different service types require changes in NSD processes at Industrial Manufacturers - An empirical examination of Personal and Digital Services. Journal of Service Management Research 2 (4), pp. 50-64. Fulltext not available.

Helm, Roland and Graf, Yvonne (2018) A capabilities-based service development process for industrial manufacturers. International Journal of Knowledge Management Studies (IJKMS) 9 (1), pp. 85-102. Fulltext not available.

Graf, Yvonne and Helm, Roland (2018) Dynamic service innovation capabilities for servitisation - A literature review and development of a process model. Journal of Service Management Research 2 (1), pp. 28-41. Fulltext not available.

This list was generated on Thu Jul 9 01:33:59 2020 CEST.
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