Entries of Landschulze, Sebastian on the publication server

Helm, Roland and Landschulze, Sebastian (2013) How does consumer age affect the desire for new products and brands? A multi-group causal analysis. Review of Managerial Science Vol. 7 (No. 1), pp. 29-59. Fulltext not available.

Helm, Roland and Landschulze, Sebastian (2013) How does consumer age affect the desire for new products and brands? A multi-group causal analysis. Review of Managerial Science 7 (1), pp. 29-59. Fulltext not available.

Helm, Roland, Landschulze, Sebastian and Scheunert, Uta (2012) Was wissen wir zum (Konsumenten-) Verhalten von Senioren? - Eine alterseffektbasierte Status-Quo-Literaturbetrachtung des Seniorenmarketing. DBW - Die Betriebswirtschaft 72. Jg (5/12), pp. 427-446. Fulltext not available.

Helm, Roland , Landschulze, Sebastian and Scheunert, Uta (2009) Seniorenmarketing – Stand der Forschung zum Kaufverhalten in Abhängigkeit des Alters der Verbraucher. Jenaer Schriften zur Wirtschaftswissenschaft 2009 (05), pp. 1-47.

Helm, Roland and Landschulze, Sebastian (2009) Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories. Review of managerial science 3 (1), pp. 41-73. Fulltext not available.

Helm, Roland and Landschulze, Sebastian (2007) Von der Urne zum Pilz - Produkt- und marktstrategische Optionen. Marketing-Journal 440 (6), pp. 38-43. Fulltext not available.