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Helm, Roland, Buehren, Christoph and Pabst, Reinhold (2011) Warm-ups before preference measurement. Discussion Paper.

Helm, Roland, Bühren, Christoph and Pabst, Reinhold (2011) Using warm-up stages before measuring preferences for innovative products. International Journal of Product Development Vol. 15 (No. 4), pp. 227-248. Fulltext not available.


Helm, Roland, Bühren, Christoph and Pabst, Reinhold (2010) Warming Up for Preference Measurement on Innovative Products. In: Beckmann, Suzanne, (ed.) The six senses: the essential of marketing: 39th EMAC Conference, Copenhagen Business School, Denmark, 1-4 June 2010. Copenhagen. ISBN 978-87-92569-01-1. Fulltext not available.

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