Helm, Roland, Bühren, Christoph and Pabst, Reinhold
(2010)
Warming Up for Preference Measurement on Innovative Products.
In: Beckmann, Suzanne, (ed.)
The six senses: the essential of marketing: 39th EMAC Conference, Copenhagen Business School, Denmark, 1-4 June 2010.
Copenhagen.
ISBN 978-87-92569-01-1.
Fulltext not available.
This list was generated on Sun Oct 6 18:15:50 2024 CEST.