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New Channels for Old Businesses: Examining the Drivers and Obstacles of Mobile Commerce Adoption for Complex Products

Heinze, Jörg (2016) New Channels for Old Businesses: Examining the Drivers and Obstacles of Mobile Commerce Adoption for Complex Products. PhD, Universität Regensburg.

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Date of publication of this fulltext: 19 Dec 2016 15:24

Abstract (English)

Although revenues in mobile retail are continuously growing, mobile commerce for complex products such as insurance lags far behind. A basic reason is consumers’ perceived misfit of product and channel characteristics. However, scholars and practitioners have only vague ideas of the causes for this misfit. This prevents the development of adequate means to overcome consumer resistance. The ...

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Translation of the abstract (German)

Während die Umsätze im mobilen Einzelhandel stetig wachsen, liegt der mobile Handel für komplexe Produkte wie Versicherungen weit zurück. Ein entscheidender Grund dafür ist die vom Konsumenten wahrgenommene Ungeeignetheit der Produkt- und Kanal Eigenschaften. Allerdings haben Gelehrte und Praktiker nur vage Vorstellungen von den Ursachen für diese Ungeeignetheit. Dies verhindert die Entwicklung ...

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Export bibliographical data



Item type:Thesis of the University of Regensburg (PhD)
Date:19 December 2016
Referee:Prof. Dr. Peter Fischer
Date of exam:19 December 2016
Institutions:Psychology and Pedagogy > Institut für Psychologie
Psychology and Pedagogy > Institut für Psychologie > Lehrstuhl für Psychologie V (Sozial-, Arbeits- und Organisationspsychologie) - Prof. Dr. Peter Fischer
Keywords:m-commerce, service quality, information quality, perceived risk, complex products, means-end approach, product expertise, face-to-screen service, polynomial equation modeling, insurance
Dewey Decimal Classification:100 Philosophy & psychology > 150 Psychology
300 Social sciences > 330 Economics
Status:Published
Refereed:Yes, this version has been refereed
Created at the University of Regensburg:Yes
Item ID:34963
Owner only: item control page

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