Bibliography of the Universität Regensburg

Hruschka, Harald (2024) Analyzing market basket data through sparse multivariate logit models. Journal of Marketing Analytics.

Hruschka, Harald (2023) Endogeneity of marketing variables in multicategory choice models. Journal of Business Economics 94, pp. 639-657.

Hruschka, Harald (2022) Relevance of dynamic variables in multicategory choice models. OR Spectrum.

Gahler, Daniel and Hruschka, Harald (2022) Heuristic pricing rules not requiring knowledge of the price response function. Review of Managerial Science.

Gahler, Daniel and Hruschka, Harald (2021) Resource allocation procedures for unknown sales response functions with additive disturbances. Journal of Business Economics.

Falke, Andreas and Hruschka, Harald (2021) Analyzing browsing across websites by machine learning methods. Journal of Business Economics.

Hruschka, Harald (2021) Analyzing joint brand purchases by conditional restricted Boltzmann machines. Review of Managerial Science 16, pp. 1117-1145.

Hruschka, Harald (2021) Comparing unsupervised probabilistic machine learning methods for market basket analysis. Review of Managerial Science 15 (2), pp. 497-527. Fulltext not available.

Schröder, Nadine, Falke, Andreas, Hruschka, Harald and Reutterer, Thomas (2019) Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool. Journal of Interactive Marketing 47, pp. 181-197. Fulltext not available.

Kellner, Florian and Schröder, Nadine (2018) Data Mining mit unsicheren Daten - Fallbeispiel OpenStreetMap. HMD - Praxis der Wirtschaftsinformatik 55 (3), pp. 601-613. Fulltext not available.

Falke, Andreas and Hruschka, Harald (2017) A Monte Carlo study of design-generating algorithms for the latent class mixed logit model. OR Spectrum 39 (4), pp. 1035-1053. Fulltext not available.

Schröder, Nadine and Hruschka, Harald (2017) Comparing alternatives to account for unobserved heterogeneity in direct marketing models. Decision Support Systems 103, pp. 24-33. Fulltext not available.

Hruschka, Harald (2017) Multi-category purchase incidences with marketing cross effects. Review of Managerial Science 11 (2), pp. 443-469. Fulltext not available.

Falke, Andreas and Hruschka, Harald (2017) Setting prices in mixed logit model designs. Marketing Letters 28 (1), pp. 139-154. Fulltext not available.

Schröder, Nadine and Hruschka, Harald (2016) Investigating the effects of mailing variables and endogeneity on mailing decisions. European Journal of Operational Research 250 (2), pp. 579-589. Fulltext not available.

Hruschka, Harald (2016) Multicategory Purchase Incidence Models for Partitions of Product Categories. Journal of Forecasting 36 (3), pp. 230-240. Fulltext not available.

Brezger, Andreas and Steiner, Winfried (2008) Monotonic Regression Based on Bayesian P-Splines: An Application to Estimating Price Response Functions from Store-Level Scanner Data. Journal of Business & Economic Statistics 26 (1), pp. 90-104. Fulltext not available.

Baumgartner, Bernhard and Steiner, Winfried (2007) Are Consumers Heterogeneous in their Preferences for Odd and Even Prices? New Empirical Findings from a Conjoint Study. International Journal of Research in Marketing 24 (4), pp. 312-323. Fulltext not available.

Steiner, Winfried, Brezger, Andreas and Belitz, Christiane (2007) Flexible Estimation of Price Response Functions Using Retail Scanner Data. Journal of Retailing and Consumer Services 14 (6), 383 -393. Fulltext not available.

Hruschka, Harald (2007) Clusterwise Pricing in Stores of a Retail Chain. OR Spectrum 29 (4), pp. 579-595. Fulltext not available.

Schindler, Marion, Baumgartner, Bernhard and Hruschka, Harald (2007) Nonlinear effects in brand choice models: Comparing heterogeneous latent class to homogeneous nonlinear models. Schmalenbach Business Review 59 (2), pp. 118-137. Fulltext restricted.

Hruschka, Harald (2007) Using a heterogeneous multinomial probit model with a neural net extension to model brand choice. Journal of Forecasting 26 (2), pp. 113-127. Fulltext restricted.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Heterogeneous Sales Response Models: A Comparison of Parametric and Semi-Nonparametric Models. European Journal of Operational Research 174 (2), pp. 1009-1020. Fulltext restricted.

Brezger, Andreas and Steiner, Winfried (2006) Monotonic Spline Regression to Estimate Promotional Price Effects: A Comparison to Benchmark Parametric Models. Operations Research Proceedings, pp. 607-612. Fulltext not available.

Hruschka, Harald (2006) Statistical and Managerial Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Marketing - JRM, pp. 94-102. Fulltext not available.

Baumgartner, Bernhard and Hruschka, Harald (2005) Allocation of catalogs to collective customers based on semiparametric response models. European Journal of Operational Research 162 (3), pp. 839-849. Fulltext not available.

Baumgartner, Bernhard (2005) Einsatz von Mixture Conjoint Modellen zur Messung der Werbewirkung. Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung: Zfbf 57, pp. 53-78. Fulltext not available.

Hruschka, Harald, Fettes, Werner and Probst, Markus (2004) An empirical comparison of the validity of a neural net based multinomial logit choice model to alternative model specifications. European Journal of Operational Research 159 (1), pp. 166-180. Fulltext not available.

Hruschka, Harald, Fettes, Werner and Probst, Markus (2004) Market segmentation by maximum likelihood clustering using choice elasticities. European Journal of Operational Research 15 (3), pp. 779-786. Fulltext not available.

Steiner, Winfried and Baumgartner, Bernhard (2004) Conjointanalyse und Marktsegmentierung. Zeitschrift für Betriebswirtschaft 74 (6), pp. 611-635. Fulltext not available.

Baumgartner, Bernhard (2003) Measuring Changes in Brand Choice Behavior. Schmalenbach Business Review 55 (3), pp. 242-256. Fulltext restricted.

Steiner, Winfried and Hruschka, Harald (2003) Genetic Algorithms for product design: how well do they really work? International Journal of Market Research 45 (2), pp. 229-240. Fulltext not available.

Hruschka, Harald, Baumgartner, Bernhard and Semmler, M. (2003) Wirkungsmessung und Allokation von Katalogen in Versandhandel und Direktmarketing: Katalogversand an Sammelbesteller. Zeitschrift für Betriebswirtschaft 73, pp. 7-23. Fulltext not available.

Hruschka, Harald (2008) Neural Nets and Genetic Algorithms in Marketing. In: Wierenga, Berend, (ed.) Handbook of Marketing Decision Models. International Series in Operational Research and Management Science, 121. Springer, Berlin, pp. 399-433. ISBN 978-0-387-78213-3. Fulltext not available.

Steiner, Winfried, Belitz, C. and Lang, S. (2006) Semiparametric Stepwise Regression to Estimate Sales Promotion Effects. In: Spiliopoulou, Myra, (ed.) From data and information analysis to knowledge engineering: proceedings of the 29th Annual Conference of the Gesellschaft für Klassifikation e.V., University of Magdeburg, March 9 - 11, 2005. Studies in classification, data analysis, and knowledge organization. Springer, Berlin, pp. 590-597. ISBN 3-540-31313-3. Fulltext not available.

Falke, Andreas, Schröder, Nadine and Endres, Herbert (2018) A First Fit Index on Estimation Accuracy in Structural Equation Models. Fulltext restricted.

Hruschka, Harald (2016) Hidden Variable Models for Market Basket Data. Statistical Performance and Managerial Implications. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 489, Working Paper, Fac. of Business, Economics and Management Information Systems, Univ. of Regensburg, Regensburg. (Unpublished)

Gahler, Daniel and Hruschka, Harald (2016) Resource Allocation Heuristics for Unknown Sales Response Functions with Additive Disturbances. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 488, Working Paper, Regensburg.

Hruschka, Harald (2014) Linking Multi-Category Purchases to Latent Activities of Shoppers: Analysing Market Baskets by Topic Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 482, Working Paper, Regensburg.

Dippold, Katrin and Hruschka, Harald (2011) A Model of Heterogeneous Multicategory Choice for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 456, Working Paper.

Dippold, Katrin and Hruschka, Harald (2010) Variable Selection for Market Basket Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 443, Working Paper.

Hruschka, Harald (2005) A heterogeneous flexible multinomial probit model of brand choice. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 400, Working Paper. Fulltext not available.

Hruschka, Harald (2004) Relevance of Functional Flexibility for Heterogeneous Sales Response
Models - A Comparision of Parametric and Seminoparametric Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 394, Working Paper.

Steiner, Winfried J. and Baumgartner, Bernhard (2003) Conjoint-Analyse und Marktsegmentierung. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 382, Working Paper.

Hruschka, Harald (2003) Relevance of Aggregation Level and Heterogeneity in Sales Response Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 386, Working Paper. Fulltext not available.

Steiner, Winfried (2002) A Comparison of Traditional, Nash and Stackelberg Strategies for New Product Design. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 373, Working Paper. Fulltext not available.

Steiner, Winfried and Hruschka, Harald (2001) A Probabilistic One-Step Approach to the Optimal Product Line Design Problem Using Conjoint and Cost Data. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 360, Working Paper. Fulltext not available.

Hruschka, Harald, Probst, Markus and Fettes, Werner (2001) Homogeneous and Latent Class Versions of the Neural Net-Multinomial Logit Model (NN-MNL). A Semiparametric Approach to Analyze Brand Choice. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 363, Working Paper. Fulltext not available.

Hruschka, Harald and Probst, Markus (2001) Interpretation Aids for Multilayer Perceptron Neural Nets. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 364, Working Paper. Fulltext not available.

Hruschka, Harald, Fettes, Werner and Probst, Markus (2000) Die Bewährung von Ankerpreismodellen bei der Erklärung der Markenwahl. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 339, Working Paper. Fulltext not available.

Hruschka, Harald, Fettes, Werner and Probst, Markus (1999) Artificial Neural Net-Multinomial Logit Model (ANN-MNL) A Semiparametric Approach to Analyze Brand Choice. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 336, Working Paper. Fulltext not available.

Hruschka, H. (1999) Estimation of General Attraction Models A Semi-Parametric Additive Modeling Approach. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 320, Working Paper. Fulltext not available.

Hruschka, H. (1998) Market Share Models with Semi-Parametric Additive Brand Attractions. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 316, Working Paper. Fulltext not available.

Hruschka, H. (1997) Die Auswirkungen interaktiver Informationstechnologien auf das Herstellermarketing. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 299, Working Paper. Fulltext not available.

Hruschka, H., Stoiber, H. and Hamerle, A. (1996) Analyzing Purchase Incidence and Brand Choice by Hazard Models. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 283, Working Paper. Fulltext not available.

Heimel, J. P., Hruschka, H., Natter, M. and Taudes, A. (1996) Konnexionitische Kaufakt- und Markenwahlmodelle. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 287, Working Paper. Fulltext not available.

Hruschka, Harald, Lukanowicz, M. and Buchta, Ch. (1996) Multivariate Logit Models for Market Basket Data Analysis. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 288, Working Paper. Fulltext not available.

Hruschka, H. (1996) Schätzung und normative Analyse ausgewählter Preis-Absatz-Funktionen. Regensburger Diskussionsbeiträge zur Wirtschaftswissenschaft 289, Working Paper. Fulltext not available.

Hruschka, Harald (2006) A Flexible Heterogeneous Multinomial Probit Model to Analyze Brand Choice. In: Annual Conference of the European Marketing Academy (EMAC), 23. - 28. Mai 2006, Athen. Fulltext not available.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Sales Response Models with Heterogeneity Across Stores. In: 13th International Conference on Retailing and Services Science, 9 - 12. Juli 2006, Budapest, Hungary. Fulltext not available.

Hruschka, Harald (2006) Relevance of Functional Flexibility for Sales Response Models with Heterogeneity Across Stores. In: Proceedings of the 13th International Conference on Retailing and Services Science, 9.-12. Juli 2006, Budapest, Hungary. (Unpublished) Fulltext not available.

Gahler, Daniel (2020) Evaluating Marketing Allocation and Pricing Rules by Monte-Carlo Simulation. PhD, Universität Regensburg.

Werkmeister, Marc (2005) Optimallösungen von Marketing-Allokationsproblemen auf Grundlage von Marktreaktionsfunktionen mit unsicheren Parametern. PhD, Universität Regensburg.